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In the coming years, fundraising will become hyper-competitive with more and more organizations chase the same funding. Donors and grant makers have become increasingly more astute and diligent about where they "invest" their charitable dollars. These "social impact investors" will more proactively search out effective organizations that provide services that they connect with AND can provide the greatest high-impact services for the best price (the "value proposition"). This new breed of donor is looking to maximize the effectiveness of their funds and will look to make fewer, larger contributions to nonprofits who will compete for those funds based on Social Impact ROI (increased outcomes for lower investments).